Let's talk social media during social distancing.
For folks who have been working in social media, we have been saying for the better part of a decade: Social Media isn't going anywhere.
Yet for years, many businesses and organizations failed to get serious about their social media management, often parsing it off to random individuals within their own organization or to interns who may not have the full scope of the company's messaging or brand.
This may have worked fine before 2020 but with the change of the year and now, the numerous restrictions due to COVID-19 and social distancing, social media has not only proved its essential nature for businesses of all sizes, it has solidified it.
Think about it: how many of us use social media daily to check on our family and friends? How many individuals have streamed their favorite organization, whether church or religious services or meetings and gatherings? Since quarantines have closed numerous brick and mortar organizations, how many consumers have taken to social media to stay connected to their favorite brands and even make purchases?
The majority of your audience is likely sitting at home, scrolling through their feeds, trying to stay in the know, gathering info, or staying connected. This is not just a great time to up your social media game, its ideal, even essential.
Social media is one of the best ways to keep connected to your desired audiences, especially now when social distancing is key, and is vital to growing an engaged digital community. Organizations are now fully relying on their digital connections to disiminate news, share updates, and keep their audiences engaged.
If you have not thought about hiring a professional social media and content specialist, now would be the best time to do so. Thriving Vine Social specializes in establishing and cultivation thriving online communities by creating captivating content and engaging regularly with with those growing communities. For more information on how you can get your digital community thriving, check out our personalized options!
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